Cold-Calling Phone Script for B2B Appointments

Dial the business and wait for an answer with a smile on your face.

ASSUME THE SALE AND GO FOR THE CLOSE

Hey John, this is Eric with Refundable Coverage and I’m going to be swinging by later today.

Before I head over I figured I’d give you a call and find out what your slow time is.

If they have an objection (“Well what’s this about?”)

I’m just gonna take about 5 quick minutes to go over what it is I do for other businesses near you.

If you like it great, if not no worries.

Questions to ask:

• Around what time do you slow down throughout the day?
  .
• How many employees do you have?
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• Are you all covered under health insurance through the company?
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• So would morning or afternoon be better for you?
  .

PAUSE AND GET AN ANSWER EVERY TIME – FIRST PERSON TO TALK LOSES

SET A TIME, THANK THEM FOR SPEAKING WITH YOU AND HANG UP

DO NOT GO INTO DETAIL OR TRY AND DEMO – JUST SET THE APPOINTMENT